Atom Films- Atom.com

Atom Films was founded in 1998 by Mika Salmi, It is an award winning entertainment network allowing users to watch original short films and animations. Atom films are a successful company that have produced and exhibited titles including Angry Kid, Happy Tree Friends and Star Wars fan films. Atom Films benefits form the convergence of technology as the company itself has worked alongside mobile phone companies and other services including Xbox and iTunes. This is a clever marketing strategy as it maximizes the chance of people viewing the content for e.g. a user of a modern mobile phone may use the internet to browse the web and watch short films on Atom.com.

In August 2006 Atom entertainment was bought by MTV, all Atom properties were sold including Atom Films, Addicting Games and Atom uploads. In June 2008 Atom Films was re-launched as Atom.com however their agenda had changed as they have removed original indie content and now just focus on comedy. This was a bold decision for Atom however two of there biggest hits “Angry Kid” and “Happy Tree Friends” both fall under the comedy genre.

As I said before about the convergence of technology benefitting Atom, new promotion has occurred including a new programme “Atom TV” that airs on Comedy Central. This progression occurred at the re-launch of Atom Films.

I was interested to find out more about the marketing of Atom and how they promote themselves as an original entertainment company, I was keen to find out what other innovative platforms are used to attract desired audiences.

I researched into the promotion of the company itself and was interested how Atom.com promoted themselves via hugely popular sites including fan pages on Facebook and Youtube channels etc. Atom have also utilized current technology by creating an iPhone application with relevance to “Happy Tree Friends” this shows the extent of how Atom.com use innovative platforms to target there audience and to promote their content.

Referencing:

http://en.wikipedia.org/wiki/Atom.com

http://htf.atom.com/

http://www.atom.com/

http://www.atom.com/channel/channel_angry_kid/