Short Films Target Audience

Short films are varied and appeal to different types of people. You will never view the same type or similar short film, as they are all so unique. Because of this the target audience is hard to define, short films attract a lot of people because they are easily accessible and do not take up a lot of time, which feature films do. Short films commonly show narrative experimentation, this attracts a niche audience and independent filmmakers.

Short films are all so different that it seems daft for them to be collected in the same short film category e.g. rubber Johnny and Luxo Jr have one similarity which is the length of the film, apart from this element they attract different audiences, they have different styles and are viewed at different paces. Rubber Johnny is upbeat using codes and conventions from music videos where as Luxo Jr is relaxing and family based. It’s strange to think that they are classified as the same type of film when they are so different; this is what makes the target audience hard to define.

Short films do not appeal to a mainstream mass audience unless they have a production company behind them promoting them e.g. Pixar short films are popular because they are commonly broadcasted before films associated with Pixar in the cinema. This increases the popularity with the short film and could then appeal to a mass audience. Independent short films are unlikely to make this process because of the lack of promotion from a bigger company pushing them a step forward.